Are you one of those people that goes around talking about finding your true self? Knowing who you are in life? Following your passion? Be careful what you wish for!

Not finding is more convenient, comfortable, faster and financially smarter…

Expectations

Here lays the root of all evil. What the heck are you expecting to happen once you find what you’re looking for? in this case, YOU. Do you expect everything to suddenly turn pink?

Most of the time expectations are the misleaders {is that a word?} to disappointment.

We’re fools setting ourselves up for ugly reality checks.

How is your original content performing out there on the social web? How is the user interacting with it? or, what is the life of your posts?

This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.

Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.

Objective

So let’s start with the “Why” it is important to track how your content performs:

• To see what kind of posts are consumed by your audience.
• How readers are engaging with it.
• The social platforms your visitors are using to share that content.

In this case I wanted to do an exercise I totally stole from Kristi Hines over at Kikolani and her post “Google PageRank Update – Internal Pages and Top Content Analysis“. You will need to gather information from different sources to put a table like this together but then we’ll look at some available tools that do something similar for you.

Here is the criteria included in the table: PR = PageRank (you can install an extension on your browser that will give you the PR on any url), PV = PageViews, Pr = PostRank Engagement Points (we’ll talk about PostRank in a second), CM = Comments, RT = Retweets, FB = Facebook shares, DE = Delicious bookmarks and CT = Click-throughs (I’m using Bit.ly data for this).